Karya Ilmiah
Pencarian Karya Ilmiah

The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

Amri Tanduklangi, Hayat Yusuf
With a growing increase of mobile phone and Internet users through cellular phones, competition among provider companies of mobile broadband services is becoming very tight to win competition among the competitors. This article aims at analyzing the role of customer motivation in mediating the effect of marketing communication on customer decision in using Kartu As of Telkomsel broadband services in Kendari city of Indonesia. The variables used in this study are marketing communication as an independent variable, customer motivation as an intervening variable and customer decision as dependent variable. The data were collected from 100 respondents of Telkomsel mobile broadband customer using Kartu As. Descriptive statistics and structural equation modeling (SEM) analytical tools were used to analyze the items representing each variable. This empirical study shows marketing communication affects customer motivation which in turn it affects customer decision to purchase Kartu As of Telkomsel Services. The results indicated that customer motivation plays an important role in mediating influence of marketing communication on purchase decision in buying prepaid services of Kartu As. Keywords: Kartu As of Telkomsel, Marketing Communication, Customer Motivation, Customer Decisions, SEM Analysis

Klik Disini link website

DOWNLOAD FULL PAPER
Klik Disini file lampiran dalam bentuk pdf

DOWNLOAD REVIEWNYA DIBAWAH
Klik Disini file lampiran dalam bentuk pdf
Diterbitkan pada: Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy Vol 8 No 2 March 2017 ISSN 2039-2117 (online) ISSN 2039-9340 (print)

15 Karya Ilmiah yang dimasukkan terakhir

  1. Pemanfaatan Kulit Bakau (Rhizophora mucronata) sebagai Bahan Pengawet Bambu Betung (Dendrocalamus asper) Terhadap Serangan Kumbang Bubuk (Dinoderus minutus) oleh Nurhayati Hadjar
  2. Pemanfaatan Tannin Kulit Kayu Akasia untuk Pengawetan Jati Putih (Gmelina arborea) Terhadap Serangan Rayap Tanah (Coptotermes curvignathus Holmgren) oleh Nurhayati Hadjar
  3. BUKU : KEWIRAUSAHAAN Studi Alternatif Pengentasan Kemiskinan melalui UMKM oleh DR. Abd Azis Muthalib
  4. Agrobusiness of seaweeds in South Konawe (Indonesia) oleh 1Ahmad M. Nuryadi, 2La Sara, 3La Rianda, 4Azhar Bafadal, 5Abd A. Muthalib, 1Hartati, 1Muhammad Nur, 1Sitti Rosmalah
  5. A Model of the Dynamic of the Relationship between Exchange Rate and Indonesia’s Export oleh Pasrun Adam1,2*, Rosnawintang3, Ambo Wonua Nusantara4, Abd Aziz Muthalib5
  6. THE EFFECT OF ENTREPRENEURSHIP ON POVERTY REDUCTION oleh 1ABD AZIZ MUTTALIB, 2SRI WIYATI MAHRANI, 3IBNU HAJAR, 4ZAINUDDIN SAENONG, 5SAMSUL
  7. Analysis of Economic Growths and Development Gaps between Cities in Southeast Sulawesi oleh Abd Azis Muthalib
  8. Production of Communal Pond at Coast of Southeast Sulawesi Indonesia oleh Abd Azis Muthalib , Ahmad Muhlis , Abd Razak , Muh. Nur and Bakhtiar Abas
  9. PENGGUNAAN EDMODO UNTUK KELAS ONLINE BAGI GURU BAHASA INGGRIS SMA DAN MAN DI KENDARI oleh Amri Tanduklangi1), Alimin, Deddy Amrand, Carlina Amri
  10. Determinants of User Intention in Using e-Learning Technology in Indonesian Context: An Empirical Study oleh Amri Tanduklangi
  11. The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia oleh Amri Tanduklangi, Hayat Yusuf
  12. Stability Analysis of Nutrition-Phytoplankton-First Zooplankton-Second Zooplankton-First Fish-Second Fish (NPZ1Z2F1F2) Interaction Model oleh Asrul Sani*1, Kasliono1 and Mukhsar1
  13. Outlier Detection in Multivariate Linear Models Using Lagrange Multipliers oleh Makkulau1, Edi Cahyono1, Mukhsar1*, Asrul Sani1, La Ode Saidi1, Andi Tenri Ampa1
  14. Growth of Seedlings of Three Perennial Crops on Gold Mine Soil Amended with Organic Waste in Bombana, Southeast Sulawesi. oleh Darwisa , Asrul Sani*b , Suaiba , Dirvamena Boera , Syamsu Alama , and Yuni Trihewindatic
  15. Stability Analysis for the Spread of Health Care-Associated Infection (HCAI) with and without Self Infection and Control oleh Asrul Sani

 

Universitas Halu Oleo
Gedung Rektorat Lt. 1
Kampus Hijau Bumi Tridharma
Anduonou Kendari, 93132
Telp: 0401-3190105
Fax: 0401-3194108
Email: info@uho.ac.id

 

 
Copyright © 2014 UPT. Pangkalan Data dan Teknologi Informasi
Universitas Halu Oleo, Kendari
Indonesia 93231